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How to Build a WordPress Website for Your Small Business in 2024

Learn the steps required to build a professional WordPress site for your business. Anyone can build a WordPress site. And we show you how!

  

By: R. Paulo Delgado
February 2, 2023
14 minute reading

Is it possible to build a website without any programming knowledge whatsoever? Duh, of course it is! WordPress has made it so that anyone can build a website without being a professional web developer. 

WordPress is a highly flexible system with an enormous community surrounding it. In 2022, nearly 2,500 people contributed code to the core WordPress system. Wow!

Job  

Let's take a deep dive into how to:

  • Set up your own WordPress site, including registering a domain and purchasing web hosting. 

  • Download and install WordPress. 

  • CustomizE a beautiful theme to make your WordPress site look professional. 

  • Add content to your 

    WordPress site

    , such as pages and blog posts. 

  • Enhance your WordPress installation with extra plugins from WordPress.org's vast library of plugins.  Job  

  • OptimizE your WordPress website so that it has better chances of ranking well on search engines. 

    What is WordPress and why should small businesses use it?

    WordPress is a popular open-source content management system (CMS). Open source means that the code for WordPress is completely open and everyone can see precisely how it works. This makes it possible for thousands of experts to audit the code to make sure it's secure.   Job  


There are two ways to get WordPress: Installing it yourself at a web host (called self-hosted WordPress) or paying for a subscription at WordPress.com which is the commercial offering of WordPress.

For this guide, we'll be talking about installing it yourself (it's super easy!) because self-hosted installations have a lot more flexibility.WordPress is highly extensible. The platform was designed around a concept called "plugins." These are small pieces of independent code that enhance WordPress's basic functionality. Many of the plugins are free and they offer everything from search engine optimization (SEO) to social media tools to contact forms and countless other additional features. 

Installing these plugins is as easy as searching the WordPress plugin repository and clicking "Install." We'll dig into precisely how to do this below. It isn't necessary to hire an expert to manage your WordPress site, but many businesses hire freelancers. Freelancers can quickly add highly sophisticated features to your WordPress site at a fraction of the cost of agencies or full-time employees. WordPress’s design makes this extremely simple. 

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